Page Refresh | VisitChattanooga.com

Things to Do in Chattanooga

This page is vital for our website's success and online presence. It's highly visited and serves as our first point of contact. Since it already had excellent SEO, our goal was to engage visitors for a longer time on site and provide the information they needed so that they would trust us as a resource and continue to visit our site.

Steps I took to improve the page:

1. Improved intro copy and made it more digestible with relevant header 2s.

2. Incorporated UGC galleries. A row of our shared reels and another gallery of UGC media brought more visual interest to the page and provided engaging content.

3. Added seasonal content as an additional entry point to the seasonal campaigns our destination runs.

4. Highlighted relevant blogs where users could read more. These blogs are published weekly. They dig deeper into the information our users are seeking and provide fresh content to this page regularly as a feed.

5. Added a header video to better showcase our beautiful city.

Before and After

Click the images below to view PDFs of the page, before and after. You can also visit the site to see the Things to Do in Chattanooga page in its most current version.